In 2019, menopause was a blind spot in healthcare and innovation - overlooked by technology, venture capital, and brands. Women were left confused, unsupported, and often misdiagnosed, struggling to understand what was happening.

Caria’s brand set the stage for an entire category of menopause-focused innovation. By creating a design-forward, authentic, and relatable identity, we paved the way for a wave of new solutions, investment, and conversation around menopause that followed in the years after.